Hey! I'm Riel Phillips, Head of Premium Advertising at IMDb. I lead the sales specialist, program and advertising design teams (Creative Studio) behind IMDb's premium advertising, for 250MM+ entertainment fans worldwide. In 15+ years I've gone from motion designer to business leader, turning big ideas into results for the year's biggest theatrical releases, streaming shows and brands. My teams have earned 2 Cannes Lions and 6 ADDY Awards along the way.