Hey! I'm Riel Phillips, Head of Premium Advertising at IMDb. I lead the sales specialist, program and advertising design teams (Creative Studio) behind IMDb's premium advertising, for 250MM+ entertainment fans worldwide. In 15+ years I've gone from motion designer to design leader, part strategist, part visionary, turning big ideas into business results for the year's biggest theatrical releases, streaming shows and brands.

My leadership philosophy centers on fostering autonomy, trust, and psychological safety, where diverse viewpoints and innovative ideas flourish. My teams have earned 2 Cannes Lions and 6 ADDY Awards for partners like Kleenex, USAA and Sony Pictures, and I lead a cross-functional team across LA, NY, Seattle, and the UK.